Website Development Proposal & Estimate

In short: it's very important.

Without trying to sound cliché, we live in a digital world in which websites and branded digital assets have become the primary form of representation for nearly every business — A poorly-designed website will reflect badly on your brand; whereas, a professionally-designed user-friendly website can keep visitors engaged and lead to increase sales.

We can only provide an estimate for any project that may require more than minimal design-related services. Trust us...It's better all-around, and we learned that lesson the hard way.

Because it's difficult for people – us included – to know how we genuinely feel about a website until we see and/or engage with the finished product, unanticipated changes can, and often do, occur. Estimates allow us some wiggle-room to grow or shrink the project as needed without having to create a new Scope of Work (SOW) each time. However, you can rest easy in the comfort of knowing that:

• we've been doing this for a long time, so our estimates are quite accurate; and
• as soon as any changes are anticipated or discovered, we'll pause the project and inform you before we proceed.

With that said, if you require a more narrowly defined cost breakdown for budgeting or approval purposes, there are a few things you can provide that will help us refine the estimate:

• Send us a list of the pages and a sitemap for your website. Visit "5 Visual Sitemap Examples for Website Designs" for information and guidance.
• Send us 3-5 websites that you love and that you believe represent the vision for your new website in some way (aesthetically or functionally). Also, please provide as much detail as possible for what you like about the websites and why.
• Tell us if you need us to design a logo or brand identity kit...or if we’ll be working with your current brand assets.
• Provide us with any/all existing media files that you'd like included in your website, and let us know if you need us to source any additional assets for you.
• Give us a heads-up about any specific features or functionality you might need integrated into your website, or if you think anything within your build may require extra development time (ie. pricing calculator, API integrations, enhanced SEO, a member portal / account management, multiple blogs and post styles, etc).

As soon as we've received this information from you, our team will begin preparing a more clearly defined scope of work (SOW) for review. When you’re ready, we can review the SOW during a a follow-up call.

Yes, of course. It's super simple and we'll provide you with some short customized tutorial videos that will show you and your team how to access the website editor and make changes to the content on or off the pages.

If you'd rather have us do it for you, we also offer discounted blocks of hours for existing clients that can be purchased and used for website development and consultation (including training).

Yes, we offer an initial on-site SEO setup package (included in both website development options below), as well as three levels of ongoing/monthly SEO support (Basic, Standard and Advanced). For more information about our SEO services please send your request or inquiry to seo@rockland.cc.

We also offer paid digital advertising support and reporting, which includes pay-per-click (PPC)  and social media  campaign creation and management. For more information about our paid advertising services, please send your request or inquiry to ads@rockland.cc.

Absolutely. As long as you've provided us with access to your domain name host provider (ie. GoDaddy, Google Domains, Rebel, etc), we'll launch the site for you and make sure everything is in full working order. We'll also keep an eye on it for 30 days following the launch to make sure that everything is working properly (the "Monitoring Period")

Within the first week of the launch, you, or a chosen representative from your team, will receive a mini series of training videos demonstrating how to access and update your new website, as well as any enhanced features, if applicable. You'll be editing and growing your new website with ease in no time!

After the Monitoring Period, we will of course still be available to chat via phone/email and answer any questions you might have or provide support. You can also purchase a pre-paid "block-of-hours" for ad-hoc development tasks, updates, and consulting. However, anything over 40 hours will require a custom plan or SOW.

Although we're quite certain that you'll find maintaining the content, copy, and assets on your new website straightforward and easy to manage, we do offer discounts to existing customers who purchase a pre-paid block-of-hours that can be used ad-hoc over a 12 month period.*

A list of our block-of-hour options can be found in the Project Estimate & Fees section of this Proposal.

*Pre-paid hourly blocks are meant for any development task or consultation only, and cannot be used for UI/UX Design or Copywriting support. Due to the unique nature of UI/UX Design and Copywriting, those services typically handled on a flat-rate basis as apart of our end-to-end design & development projects.

Without a clear understanding of the size, design, functionality and purpose of a website, it's impossible to estimate the exact time or cost associated with building it.

Typically, our projects range in price from $2,500 for a single landing page to $50,000+ for a new e-commerce website with a variety of products and collections, specific design requirement and enhanced website features like a custom member portal or live chat widget.